the death tax and making universal health care coverage sound like a (bleep) sandwich. [laughter] >> the language that you used before, you are calling it a public option which is what the white house calls it, are you sure it isn't a government option? if you call the the government option the public against it. >> great point i'll call it the government option. >> jon: thanks, frank. i'm going to call health care the government option because i don't want everyone to have it. i appreciate you telling me how to (bleep) everybody over. thank. while that's been performed,el good people at ferrell news believe in transparency. we'll start with rebranding the or we willan process itself. >> you know about words and messaging and how to do it, frank. let's talk about the the number one thing the language errors you have pointed out versus adjustment. >> jon: you see it's language errors. you need to adjust your language errors. i think the church of scientology called, they want their deliberately obfuscating words back. they are not (bleep) you. they are adjusting language